Bridging the Gap Between R&D and Marketing Through PLM in Cosmetics
Effective collaboration between Research and Development (R&D) and marketing teams is essential for launching successful products. R&D focuses on formulation, ingredient safety, and compliance, while marketing ensures the product aligns with consumer trends and branding strategies. However, when these teams work in isolation, inefficiencies and miscommunication can delay product launches and increase costs. This is […]
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